Is it possible to design a better stop sign?
By Tom ! Vanderbilt
In an Internet parody called "The Process," a designer is given a corporate gig with a simple brief: to design a new stop sign. "We're seeing reports that people don't know what to do at an intersection," he is told, and from there it descends in an absurd spiral of tweaks and redesigns, with the designer's creative vision cast against the slow strangulation of groupthink. While the vide [...]
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